You can sell your home stress free when you follow the steps we laid out.

Selling Your Eugene Or Springfield Oregon House

Whether the market is up or down, selling your home is a serious step. And your choice of the real estate professional (Listing Agent) to help you can have far-reaching consequences that you may not have considered.

It’s important to know that not all real estate agents do business alike and to understand some of the differences among agents. For instance, in Oregon it’s perfectly legal for a single agent to represent both seller and buyer in the same real estate transaction, and thus collect twice the fee.

But we with the Simon Smith Team believe it’s very difficult—if not impossible—for an agent to fully represent the best interests of both sides of a real estate transaction at the same time. Here’s why…

As a seller, it’s necessary for you to have intimate conversations with your agent about your real estate needs — the bottom-line dollar amount you’re willing to accept, the timeframe in which you need to sell, your motivation for selling and other details that, in many cases, are quite personal.

Now, if your agent turns around and also represents a buyer who wants to write an offer on your home, that buyer ends up confiding all of his details in the agent. An agent in this position would have to say something like, “Well, Mr. and Mrs. Buyer, I can’t tell you the seller’s bottom line, his motivation for selling or any other confidential details.” And conversely, the agent can’t tell you, the seller, any of the buyer’s details.

What’s The One Thing That Can Make Or Break Your Home Sale?

Today, the answer to that is easy — Internet marketing. Why? Because latest reports show that almost all home searches (94%) begin on the Internet. So choosing a Listing Agent who understands the intricacies of Internet marketing and SEO (Search Engine Optimization) and who also has the high-tech tools to quickly implement your Internet marketing is critical to selling your home for the highest price in the shortest time.

It’s a real estate fact: the more buyers who are exposed to your home, the greater your chances of getting an offer — even multiple offers. Nothing else exposes your home to as many buyers as the Internet. Nothing else exposes your home as thoroughly as the Internet. And nothing else exposes your home in as many locations throughout the state, nation and world as the Internet.

When you choose the Simon Smith Team as Eugene bike pathyour Listing Agent, in a matter of minutes I broadcast your home’s availability to buyers all across the Web by placing your home’s professional-quality photos and a detailed description on this very Web site. And in another few minutes, your home appears on a syndication of the world’s most important real estate search sites such as,, and Yahoo Real Estate, to name a few.

Our Network Becomes Your Network

Additionally, the Simon Smith Team maintains a large database of buyers who have expressed an interest in buying a Eugene-Springfield home. Immediately upon listing with us, your home’s availability is emailed to this extensive network of buyers.

Also, the Simon Smith Team — which has over 36 years of combined real estate experience — maintains a sterling reputation within the real estate community. This means that other brokers and agents in the Eugene-Springfield market are happy to show our listings to their buyer clients, because they know us to be hard working, professional and easy to get along with. By immediately notifying our network of area Realtors® of your home’s availability, we quickly jumpstart the sale of your home.

Is Your Home “Market Ready”?

Who Keeps Up With Your Contract’s Contingencies, Deadlines And Due Dates?

Real estate transactions fall apart all the time for a myriad of reasons. Contracts are complicated, intimidating and full of contingencies, deadlines and due dates. Keeping track of these important details is the responsibility of your Listing Agent. And when you choose the Simon Smith Team to list your home, you get the benefit of our cutting-edge data management system, which keeps us apprised of every single detail of your contract on every day of every week of every month.

We always know what’s what and keep you advised with regular communications by phone or email, whichever you prefer.

Although this is the kind of service you should expect from a professional, too often it’s not the kind of service you get. Too many agents bounce their way through a transaction like a pinball. And like a pinball, their attention to these important details is hit or miss. But when you list with the Simon Smith Team, none of your contract’s details are left to chance. In this way, we keep your home sale on track all the way to the closing table.

How NOT To Sabotage Your Home Sale

It’s a real estate fact: home sellers are vulnerable to emotional sabotage, especially when selling in a buyer’s market such as we have today. But whether an emotional onslaught is brought about by difficulty in placing a price tag on the “brick and mortar” structure that Eugene snowhas safeguarded your life and the lives of those you love … or by placing too high a value on your personal upgrades … or from receiving a buyer’s lowball offer — as your Realtor®, I maintain a professional objective viewpoint and help you balance your emotions with sound logic and real estate expertise.

At a time when you may be facing the money-draining strain of two mortgage payments, detaching from your feelings is almost impossible. But with me, Simon Smith, as your listing agent, you have an experienced real estate professional to serve as your “voice of reason.”

Too many agents are content to say to their seller, “Here’s the offer” and leave it at that. But by laying out all of your options, explaining each one in detail and answering your questions in depth, I shine a light on all of the unknowns so you can make the best and most-informed decision. By using my extensive market knowledge and long years in the real estate business in this way, I find a smooth path for you and your family to travel in successfully selling your home so you can buy another and move on to the next chapter in your life.

Ready To Sell? Here’s What To Do Next

Remember: buyers want to buy your home for as little as possible! When you call or email me, I come to your Eugene home or office with a Comparative Market Analysis (CMA), which shows detailed comparisons of your home with recently sold homes and with other homes currently on the Eugene market. Armed with these statistics, together we can determine what your home is really worth in today’s market. And while with you, I also lay out my detailed plan for marketing your home.

There’s no obligation or up-front cost for this service. It’s part of our job as top real estate agents. So, go ahead and call or email now and let’s get your home sale started.

How You Can Help The Eugene-Springfield Community

Did you know that when you sell your home through one of the “big-box” franchises, a large portion of the commission paid to the agent goes to the national franchise located outside our community? BUT when you sell your home using a team or agent with Key Realty — a home-grown independent real estate brokerage — 100% of your money stays in the Eugene-Springfield area to benefit your home community.

Which do you prefer?